9/11 Day

Reclaiming the Day. For Good.

The remarkable story of how two friends joined forces in the wake of 9/11 to transform America’s darkest hour into its largest annual day of service.

9/11 Day chronicles the decades-long effort by David Paine and Jay Winuk to “reclaim” September 11 by turning it into a nationwide day of doing good, a grassroots effort that has grown into a movement thirty million strong. The film captures the ways young people in particular are finding meaning in an historical event many only know through memes, jokes, and conspiracy theories, forming a powerful bridge between those who vowed to “never forget” and the 100 million Americans born since the attacks who weren’t alive to remember.

Deeply moving and surprisingly hopeful, 9/11 Day is a documentary about resilience, remembrance, and the shifting nature of historical memory itself—not just a look back at what 9/11 was, but also an exploration of what it is becoming.